Cedar was born out of a simple, yet powerful observation: even after years of hard work and good jobs, too many of our friends and neighbors in the U.S. and Canada still couldn’t afford a home that fit their lives. We saw how declining home affordability wasn’t just a personal struggle—it was quietly eroding dreams, delaying families, shrinking retirement savings, and stifling entrepreneurship. At the same time, we noticed traditional investors—like pension plans and endowments—grappling with inflation and a lack of low-risk, real-return options disconnected from volatile markets.

We knew there had to be a better way. So, we set out to build one.

Our team came together with a shared belief: homeownership should be within reach, and real estate could be reimagined to serve both buyers and investors. Drawing on our collective expertise in technology, real estate, finance, and law, we created Cedar—a company that partners with homebuyers as a co-buyer, purchasing the land beneath their homes to make ownership more affordable. By blending a time-tested concept like leaseholds with cutting-edge technology, we’re not just lowering the barriers to entry; we’re building a bridge to long-term wealth for families and a new asset class for investors.

What drives us every day? The chance to solve one of the most pressing challenges facing Americans and Canadians today—home affordability—while delivering a smarter, more sustainable way to invest in the future. That’s the Cedar story, and we’re just getting started.